linkedin-most-popular-social-media-platform-for-content-marketing-beating-twitter-youtube-and-facebook

B2B Marketing (2016)

For this week, we are researching individual social media platforms and why they can be useful and helpful for creative to share their work online. For example  Twitter, Pintrest and Instagram etc. and the advantages of those social media platforms.

The social media platforms I picked –

twitter-1

Origins:

Twitter started in 2006 by Evan Williams who then joined with the ex-Googler Biz and Twitter was first a podcasting platform where people could upload their own podcasts, but then iTunes came along and took over the podcasting generation and Odeo that was what they first came up with became irrelevant; they came up with Twitter. On the day they changed their format, they gained the usage of “20,000 tweets per day to 60,000”. Jack Dorsey who is also a founder of Twitter tweeted his first tweet on March 21st, 2006 when Twitter just launched. The 4 founders of Twitter came together with all of their skills, and then came up with the idea of Twitter since they started as a podcasting website. In August 2007, the hastag started by the user ‎@chrismessina who is now verified because he created the hashtag by tweeting “how do you feel about using # (pound) for groups. As in  #barcamp [msg]?” Chris is also the lead of the company Uber, and formally worked for Google, so it doesn’t come as a surprise that he started the hashtag on social media.

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Specialities:

  • Being able to post videos up to 30 seconds
  • Being able to add links and showing it with the thumbnail like Facebook
  • Being able to write a short 140 story
  • Being able to add 4 photos in one tweet
  • Mentioning different users (@)

Statistics:

  • 500 visit the site without even logging into their account
  • Katy Perry has the most followers with over 87m
  • There are 310 million montly active users
  • A day’s worth of tweets would fill a 10 million paged book
  • 391 accounts have no followers at all
  • 208 followers is the average amount of followers
  • There are 500 million tweets sent a day
  • The most RT’d tweet has over 3.3m retweets and it is the iconic picture (selfie) that was taken at the Oscar awards –

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Strengths:

The strengths of Twitter is that users, celebrities and journalists are able to share information, pictures or news using the website Twitter. It also helps brands, and businesses get their own promotion and be in control of telling their followers (their audience) about events, products or if they are an artist or a filmmaker, it’s the same for the creative. Twitter allows information to get out there by tweeting, and most people tend to use Twitter for personal reasons such as having people to talk to, or using it for promoting their talents etc. Another strength of Twitter is that it allows audiences to communicate with certain networks, celebs and normal people that have things in common. Other strengths are:

  • Being able to have a private Twitter account
  • Being able to control who follows you and messages you

Weaknesses:

  • Not being able to delete an old account you made when you were 10
  • Not being able to deactivate old accounts without logging in like Facebook
  • 140 characters

 

 

instagram_playstore_feature

 

Origins:

Instagram was created by Kevin Systrom and Mike Krieger and then the app was launched for free in October 2010, however the app then grew rapidly. The app began to grow with 100 million users using the app, it then grew to 300 million users by 2014 however, it now has 600 million active monthly users using the statistics that were taken in on 15/12/16. However in 2016 Instagram then got brought by Facebook, so it had a few changes but not too many as Instagram is quite a basic set out app.

Specialities:

  • Image and video uploading for 15 seconds but it has been changed to 30 seconds
  • Direct messaging to your friends (DM’s)
  • Live videos
  • Instagram stories (like Snapchat)
  • Being able to turn comments off
  • Being able to promote your own content using business profiles
  • Being able to edit your profile online http://www.instagram.com
  • Choosing who can message you (pending request for dms)

Strengths:

The strengths of Instagram is that there is constant consistent content from 600 million users, and most of those users get featured in your personal explore page depending on the images you like and the people that you are following. Another strength is that you can make your Instagram private just like Twitter. Another strength is that you can tell which accounts are genuine because the account made has control over the account, and you can change your information in your Instagram bio. For e.g

screen-shot-2016-01-21-at-4_16_02-pm

Weaknesses:

  • Doesn’t work on Window’s phones
  • Having to always be in control of your content – meaning having nice images so, your followers don’t go.
  • Not being able to schedule posts like Youtube
  • Direct messages aren’t in the same format as Facebook

 

why_is_it_smart_to_buy_youtube_views

Origins:

Youtube was created and launched in 2005 on Febuary the 14th, and then the website continued to be developed even after the launch and then after that, the first video was uploaded by the co-founder of Youtube Jawed Karim  and it was called “Me at the zoo”. Youtube was created by the former Paypal employees that decided to make a video sharing website in Feb 2005 by Chad Hurley, Steve Chen, and Jawed Karim. Youtube is a platform for creators, filmmakers and artists to show their work or their content, so it has a wide variety of content creators, however in 2016 you are bound to see the same content by Youtubers compared to content uploaded by filmmakers. Youtube also has the control for audiences and fans of different musical artists to watch their music videos. Youtube being a creator platform as well as anyone being able to watch the videos makes it helpful and easier for viewers too watch content they want to see.

Specialities:

  • Video uploading
  • Live streams
  • Being able to broadcast your own videos
  • Being able to like and comment on other people’s videos
  • Being free
  • Youtube is being ranked by Google, so it ends up in the search engines faster
  • Youtube has a wide audience which is why people always go back to Youtube
  • You can grow the following with the follow buttons ‘Subscribe’
  • You can interact with your audience with the comments on your videos
  • Annotations, videos and information can be added to your videos
  • You can earn money by making your own content through Google’s adsense which you can sign up to if you are 18

Statistics:

  • 300 hours of video are uploaded to Youtube every min
  • The first video to hit one million views was the ‘Nike advert featuring Ronaldinho’
  • The Youtube user to get the most views on Youtube is the parents who filmed “Charlie bit my finger” – https://www.youtube.com/watch?v=_OBlgSz8sSM
  •  PewDiePie otherwise known as  Felix Kjellberg is the most subscribed content creator with 51 million subscribers and has earned $12 million before tax in 2015
  • “On average, there are 1,000,000,000 mobile video views per day”

Strengths:

The strengths of Youtube as a platform is that the creators, youtubers and filmmakers etc have their own control on how they want their channel to be.

  • Having control over your own account and channel
  • Being able to communicate with Youtubers that you watch
  • Having a wide different variety of videos in different topics
  • Sharing your opinions and being able to create what you want
  • Being a huge platform

Weaknesses:

  • Inappropriate videos that children can click, but now there is more control on age ratings for videos being uploaded
  • Mainstream Youtubers becoming more popular than actual filmmakers
  • Huge community so it’s hard to gain an audience
  • Recommended videos that you don’t want to see that are irrelevant
  • Hard for small Youtubers and filmmakers to break into the community
  • Having to have 5k subscribers to be able to go to the Youtube space
  • Competitors have their videos on the side of your content, or ads depending how they promote their content through Youtube
  • Lack of customer support and help
  • Not being able to change your domain (url)

 

logo

Origins:

Vimeo started in 2004, and was created by Jake Lodwick and Zach Klein. Vimeo was the first video sharing website that allowed users to upload high definition videos. Since, it came before YouTube it has become a platform that aims more for professional filmmakers or indie artists that want to share their work. It is also a platform where you can upload your films, like Youtubers but you can allow your viewers to pay to watch, stream or download the film. For example: https://vimeo.com/ondemand/supertramps and https://vimeo.com/julianklincewicz

Specialities:

  • HD videos
  • Different versions of accounts
  • No advertising
  • Professional community rather than everyone

The specialities of Vimeo is used for professional content creators where they don’t mind having a small audience of viewers but still the own creators specific audience. Vimeo’s speciality is being able to post your own short film or work and adding a renting fee or download fee which is very good for filmmakers or content creators because they are able to release their own self made film for example https://vimeo.com/100114484

Strengths:

  • No advertising for viewers
  • Displays what is great, not popular
  • Higher quality content creators post there
  • Can use own domain
  • Customization of the video player like Youtube (thumbnails etc)
  • Analytics is more detailed

Weaknesses:

  • Smaller audience, so less visibility and promotion
  • No free accounts
  • Restrictions of storage for video posting
  • Google favours Youtube in their search results

Create two professional social medias for research:

https://twitter.com/ElisaBFilms

http://www.instagram.com/user/elisabfilms

What feedback have you received?

The only feedback I got was followers. 13 on my Twitter and 28 followers on my Instagram. I still haven’t figured out how to save my film onto my iPhone so I’m going to research how I can be able to save it onto my iPhone so I can upload it to Instagram.

I also got a verified account following me on my professional Twitter!


Analyse what you got?

How can I improve your feedback / comments for next week?

I can improve my comments by figuring out how to upload my short second of film  to my Instagram, and then see what reactions I get and post my other work on my Twitter and my Instagram account.

Reflection:

(my reflection will be here!, I did it last night but it crashed on me sorry)

References:

UK Business Insider (2011) Available at: http://uk.businessinsider.com/how-twitter-was-founded-2011-4?r=US&IR=T (Accessed on 03/01/17)

Profile Hab (2016) profilerehab.com/twitter-help/history_of_twitter

Expanded Ramblings (2016) http://expandedramblings.com/index.php/important-instagram-stats/

https://www.b2bmarketing.net/en-gb/resources/news/linkedin-most-popular-social-media-platform-content-marketing

http://www.makeuseof.com/tag/fit-15-seconds-instagrams-new-hyperlapse-videos/

http://sproutsocial.com/insights/instagram-marketing-strategy-guide/

https://plus.google.com/+Instagram

https://www.brandwatch.com/blog/36-youtube-stats-2016/

https://www.brandwatch.com/blog/44-twitter-stats-2016/

http://mavsocial.com/vimeo-vs-youtube-online-video-platform/

 

 

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